When you think about a website for your business, you really need to make sure that you have 2 sites: a traditional website and a mobile-optimized site. Not only is it important to have both, it is becoming a necessity!
At the current rate of growth, most people will own a smart-phone by the end of 2013 and be capable of browsing the web than not.
What does this mean for your business?
The most recent data shows that a business that invests today in a mobile website that provides the same type of easy to use and easy to complete transactions of your current site.
Because of this rapid growth of the mobile web, it is easy to see why 89% of major brands either already have or are building out their mobile web presence.
Why Build Mobile Websites?
Loads Quickly – A website designed for mobile should load in about 4 seconds, while a desktop site can take much longer on a mobile phone because of connection speeds.
Get Information NOW – Your consumers are often on the go, and need to easily and quickly be able to access the right information.
Easy Navigation – Our team creates your site with big easy to push buttons, so your visitors do not get frustrated and leave your site. This is a very important component of any mobile site, and the less drop-offs, the more conversions and sales.
Other Facts:
- Over 6 Billion mobile devices worldwide. At the end of 2011, there were 6 billion mobile subscriptions, estimates The International Telecommunication Union. That is equivalent to 87 percent of the world population.
- Many mobile Web users are mobile-only, i.e. they do not, or very rarely also use a desktop, laptop or tablet to access the Web, according to On Device Research. In the US, over 25% of mobile web users are MOBILE-ONLY.
- There are over 5,000 different mobile devices that can access the mobile web. You cannot afford to miss the transactions and new customers that find you easily and conveniently on their phone.
5 Reasons Why Your Business Can Benefit from a Mobile Website
1. Mobile is Everywhere
Getting your business noticed is the goal of every business owner – mobile is the current hotspot for getting noticed. The growth of mobile devices has been impressive and forecasters believe that it will only increase in years to come.
2. Mobile is Search
Mobile search is one of the fastest growing online resources. Google, Bing and Yahoo! are heavily investing in mobile – they know that millions of people use mobile search to look for what they want.
The best way for your business to be found, is to be listed in top search engines AND have a fully optimized site that is user friendly. Besides adapting to the smaller screen of a mobile phone, mobile sites are also easier to navigate using touch or a keypad and provide direct access to the information that a customer is more likely to need while on the go.
Google also seems to rank mobile-optimized websites higher than if not mobile-optimized.
3. Mobile is Entertainment and Much More!
Besides searching for entertaining venues like vacation spots, restaurants and sporting events, social networking is contributing to the sudden expansion of mobile. Sites like Facebook and Twitter make mobile devices fun, as well as functional.
Add gaming sites (like Zynga), app sites (like iTunes) and review sites (like Yelp) and spending time on your smartphone becomes a lot more attractive. Businesses that can capitalize on those sites and have a mobile-optimized site, have a huge edge over the competition.
4. Mobile is Shopping
Mobile devices have changed the way that consumers shop. Shopping is now at your fingertips 24/7.
Besides getting real-time price comparisons from multiple online retailers that influence purchase decisions, devices are used to get secret deals through mobile coupons, or drive traffic through special, time-sensitive deals.
Your business should be leveraging this new shopping channel.
5. Mobile is Local
Not getting enough local attention for your business? Mobile marketing can help you by engaging local search -maps and directories that make it easy to find your front door.
Tools like Google Maps and local directories provide general information that include your location, contact and address. Enhance these tools with a mobile website that can turn traffic into customers by including easy-to-access information such as ‘About Us’, ‘Find Us’, ‘Hours of Operation’, ‘Coupons’ and ‘Reservations.’
Mobile web-browsing had more than doubled each year. It’s almost impossible to keep up! It has been shown that 3 out of 5 Local Searches are now done on cell phones and mobile devices.
If your goal is to turn a local lead into a local sale – a mobile site may be just what you need.
Mobile Business Ads can show you how- Call 561-693-3575 or email support@mobilebusinessads.com to find the Simple Solution today!
