Mobile phones are an increasingly more common accessory for people to have, as just about everyone considers them as necessities – this means they’re in every pocket in the developed world. Their popularity and widespread deployment makes them easy targets for advertisements, and mobile campaigns have been shown to be amongst the most effective ways of getting a business’s name out and recruiting more and more customers.
Why is text message marketing a powerful idea? For many reasons. First of all, text message marketing allows businesses to communicate with their clients immediately. This means they can be notified of promotions as soon as they start, and that new release information can be brought right to them, right away.
Such rapid communication makes their recipients feel as if they’re part of the exclusive group that’s first contacted upon a product launch, making them more likely to give you their business.
Text messages are also practically free to send, since they do not require the extra capital one would need to launch an effective traditional paper campaign, and the cost of sending a message decreases as more and more messages are sent.
Text message marketing is also extremely effective. Whereas direct mail and other such advertisement methods only yield response rates on the order of 2%, about 15% of people receiving SMS advertisements respond. This is more than a 700% increase in efficiency, which is sure to give your organization a sharp edge over the competition, most of which will not even be using such sophisticated methods as text message marketing.
What’s more, even if customers don’t redeem the offers in the advertisements, 97% of recipients read the messages, meaning that many more people will think of your business first when they need whatever service it offers in the future.
This means they’re more likely to use your services anyway, and will probably mention you to their acquaintances when they mention they need the service or product you offer.
Such a high response rate coupled with the low cost of text message marketing means one thing: Revenue. With significantly higher response rates than traditional advertisements at significantly lower costs, you can bet that a text message marketing campaign will boost profits by a considerably greater factor than old-fashioned marketing methods that are demonstrably less effective.
At a cost per message of a few cents and the potential for almost one in every five recipients to spend much more than that upon receiving a message, your profit/expenditure ratio could very well be sky-high.
Effective advertisement is all about psychology – it’s about presenting important information in a way that your customers will not only recognize, but enjoy, and remember. The most important thing to consider here is to only present information in a way they’ll be receptive to.
Many people don’t like receiving direct mail because they consider it an invasion of privacy, but a huge number of people are interested in receiving text message advertisements.
And because they’re receptive, they’re more likely to become loyal parts of your customer base and spend more of their money with your organization, so the advantages to text message marketing go far beyond the obvious.
Mobile Websites
Mobile marketing doesn’t stop at sending advertisements to people’s phones. For any mobile campaign to be effective, and for any business to be effective in a mobile world, mobile websites are necessary.
Since 97% of people read text message advertisements and 15% of people redeem their offers, it’s important to give those people an easy to use interface through which they can get more information or purchase your product or service. This would be a website – a mobile optimized website, to be precise.
Most people receiving mobile advertisements containing ad information won’t set the phone down, find their computer, and run a search for your organization.
Rather, they’ll try to find it on their mobile phone, and if the link contained in the advertisement doesn’t lead to a mobile site, they’ll probably leave and never think about it again.
Even though 97% of people will read the advertisement regardless as to whether there’s a mobile site or not, for 15% of people to redeem its offer, there has to be an easy-to-use mobile interface for them.
This is where mobile websites come in: They boost revenue by giving people an easy way to learn and buy more, and help you target a growing, increasingly important sector of the market.
Text message advertisements aside, mobile websites are significant in their own right. These days, three out of every five web searches are run from mobile phones, meaning that, if you want your business to be successful, it has to have a website people running those searches can find and interact with easily.
Combining well-designed mobile websites with text mobile marketing services is a surefire way to boost revenue, expand customer base, and augment consumer loyalty.
