Businesses need to exploit every avenue available to them in order to truly maximize profits. And these days, such marketing media as text messages, emails, and social media are becoming more and more widespread and better understood.
As this happens, it becomes clearer that they can be extremely effective ways to attract consumer attention and bring in additional revenue. In fact, studies have shown that businesses that use these media for advertisement and marketing can easily boost exposure and profits at least a factor of two.
Social media marketing in particular is becoming more and more relevant for advertisement. Why? Because millions of people are attached to such services as Facebook and Twitter, so firms have an incredible number of people to whom they can expose themselves, for one.
Also, because people spend so much time on various social networks and social media services, the probability that someone interested in your product or service will see your advertisement is extremely high.
Having many millions of people who might see your advertisement implies at least several hundred thousand will at any given instant, and over time, almost all of them will at least recognize your logo or service. With click-through rates of up to 65% by those interested in your market sector, this means huge boosts in revenue and exposure.
Advertising on social media services gives firms the ability to communicate with consumers in real-time. This means customers will know about new products and sales as soon as they go live, that they’ll be up to date with all new releases and updates to products or services they already own or subscribe to, and that they’ll feel as if they’re always ‘in the loop’, and as a consequence, will always feel ready to buy.
Being able to communicate with your client base quickly and effectively like this is one of the secrets to fully exploiting this relatively new method of marketing, and doing so guarantees you’ll be able to secure a huge number of new, loyal customers.
Another advantage to social media marketing is the fact that it’s new. Many businesses have yet to fully exploit the opportunities afforded by this advertisement medium, meaning that there’s a very good chance your firm will be amongst the first to expose itself to its customers in such an quick and intimate way.
In a world with many different businesses competing in the same market sectors, being the first to grab a consumer’s attention can be the difference between selling your product and losing a customer to another business. In fact, a fundamental tenet of social media marketing for business is that all social media-based advertisements must be especially original and well executed, because it’s possible that it will be the first advertisement your target audience sees in a social context.
This is a powerful fact, and taking advantage of the novelty of social media networking is a surefire way to secure a loyal and enthusiastic base of clients!
Social media networking also levels the playing field by eliminating barriers to entry. It’s not a tool open only to huge corporations with nearly unlimited resources. In fact, it costs only a few cents to deploy and advertisement on a social media site, and this cost goes down as the volume of ads increases.
That combined with the fact that so many people are likely to see the advertisement (almost 100% of people who see ads on Facebook and Twitter actually read them) and redeem its offer (about 20% of people follow through on the coupon or promotion of a well-targeted advertisement) mean a huge margin of profit for any business, large or small, that uses this method of marketing.
Not only does social media marketing cost very little to use, but it’s also extremely easy to launch a campaign! Planning it out and using the right software make managing an effective social media marketing campaign a cinch – and a cheap one, at that.
With the right tools and proper direction, this can be not only one of the most powerful tools your firm has to show off its services and attract new customers, but also one of the easiest you’ve ever used.
While some might doubt the advertisement capacity of these networks, studies have shown increases of up to 100% in sales of certain products (online games, shoes, shirts, and clothing venders have all performed at least this well) after advertisement on Facebook or Twitter, and many businesses have seen major boosts in people’s abilities to recognize their brand name (up from 3/10 to 7/10 for certain online stores).
These numbers show that, with very little effort and very little capital, you can make your business much better known, and significantly more successful – all it takes is some planning and the right tools!
