It’s impossible to run a business without a reasonable web presence these days. Almost no business can operate without a website, because most people looking for services or products do so through the web.
But just having a website doesn’t usually do the trick – a business needs a memorable website, one that is both attractive and useful to customers. This is where the questions of web design come in – what colors should you use, how should you lay out various pages, how much content should go here, and how much should go there . . . These questions are deceptive, because they actually have difficult and subtle answers, and are best left to web professionals.
While it might seem like some of these issues of web design aren’t all that significant in light of the other things involved in running a business, studies and surveys would show them to be crucial.
Almost 80% of people who don’t find a website visually appealing click away from it without exploring, for instance, and about the same number refuse to use websites with slower than average service. In other words, professionally executed custom web design is the difference between a huge and loyal customer base, and a small one – or even none at all.
Developing a website is a complex process that requires a web design company to weigh a number of things. They need to consider what kind of content you are offering, how best to present it, how it should be distributed, and how it should be hosted, for instance.
All of these decisions involve some very subtle details that influence them. Looking into professional website design is the only way to ensure that your website will be as good as you want and need it to be.
Businesses just starting up or businesses that are established but don’t have much presence on the web both have to start from scratch when developing their website. This means they have to find someone who can help them plan not only the visible aspects of design, such as colors and graphics, but the server-side details as well, such as hosting.
A professional website design company is sure to give all of these issues the attention they deserve to ensure you don’t lose that 80% of traffic that would click away because of slow service or bad design choices. That means many more people will see what your business has to offer and potentially purchase your goods and services, providing a near-instant boost in revenue and exposure.
On the other side of the coin are businesses that have an established presence already, and just need to look into changing it for the better. This sort of website re-design can be a healthy way for organizations to reinvent themselves and their images, as well as increase the ability of their website to draw in customers and keep their attention.
In fact, some website re-designs have resulted in a near-doubling of site traffic and product purchases, which is is ultimately what any business wants its website to be able to do. And with a custom web design, this is exactly what those businesses can be sure they’ll get.
Another thing professional web design companies are sure to keep in mind when putting together a powerhouse web presence is a mobile design. Since most consumers these days do almost 60% of their web searches from mobile devices instead of computers, it’s important for businesses to provide them with an easy-to-use and informative interface that’s optimized for the devices they’re using.
A professional web design company is sure to realize this and develop both desktop sites, and mobile sites. This way, everyone will be able to learn more about your organization, regardless as to how they find your website, ensuring even greater exposure, more revenue, and, accordingly, more profits.
A custom web design is also guaranteed to be stunning, which will catch your customers’ eyes, but also simple enough that they can find the information they need and that you want them to see. This means they’ll immediately be attracted to what you’re showing them, and, more importantly, won’t be pushed away by a difficult-to-navigate interface.
Running a successful operation is all about this so-called wow’ factor, and having an optimized mobile website is part of this. When consumers open up your website and see that you’ve gone through the trouble to make the experience simple and intuitive, they’re much more inclined to stay, explore, and, in the end, buy.
Because most businesses don’t take this into consideration, deploying a custom web design will give you the chance to become an established leader in your sector of the market. This gives you an edge in business, advertisement, and exposure that your competitors won’t even be able to touch.
